Hey there.
From Fortune 100s to start-ups, I've launched new brands and transformed heritage ones alike. As a seasoned global creative lead, I operate as both player and coach, overseeing every project from concept to execution.
My experience spans a wide array of categories and clients from global banking and luxury appliances to value mattresses and beer.
My work has been recognized by the Art Directors Club, the Shorty Awards, the Gail Awards, the Harvard Business Review, and even the TikTok Awards, to name a few.
I am fueled by an obsession with craft and culture. Being on set is my happy place, but you'll also find me joyfully working on a design challenge behind a giant monitor.
Experience
Skills
Creative Director
Forsman & Bodenfors
April 2021 - Present
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Clients:
Baileys, Crocs, Goldman Sachs, iRobot, Inkbox,
Downtown Alliance and new business
Associate Creative Director
Burns Group (Acquired by Tombras)
February 2017 - March 2021
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Clients:
SSB: Simmons Mattresses, Ricola North America,
FIFCO: Labatt and Pura Still, Columbia Business School, Avrio Health and new business
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Senior Art Director
DDB New York
December 2013 - February 2017
Clients:
Unilever, PepsiCo, J&J and Electrolux Appliances
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Junior Art Director » Art Director
Rosetta (Acquired by SapientRazorfish)
June 2011 – November 2013
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Clients:
J.P. Morgan Chase: Chase Sapphire, Danone,
NIVEA Brands and new business
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Education:
Pratt Institute, Brooklyn, New York
BFA: Communication Design | Art Direction
Minor: Art History
2007-2011
Creative Direction
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360 Campaign Development
Brand Stewardship &Creative Excellence Practices
Design & Typography Expertise
Brand Development, Visual Identities &
Design Systems
Brand Activations & Partnerships
Content Planning & Creation
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Production
Broadcast Film & Digital Video
Pre and post production processes
Asset Library Creation & Optimization
Strategy
Brand Architecture Development
Internal Brand & B2B Strategy
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Creative Tools
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AI-Driven Content Creation:
Midjourney, Adobe Firefly, DALL-E, Runway ML
Adobe Creative Suite
Figmaโ
Features & Recognition
Awards
2024 Shorty Awards / Gold / Instagram Partnership
2024 Shorty Awards / Audience Honor / Instagram Partnership
2024 Shorty Awards / Audience Honor / Launch Campaign
2024 New York Festivals / Finalist / Best Use of Influencer
2024 The One Show / Shortlist 3x / Social Media & Interactive
2023 Gerety Awards / Shortlist / Craft Cut: Animation
2023 Gerety Awards / Shortlist / Craft Cut: Music
2023 Shorty Awards / Gold / Music & Dance
2023 Shorty Awards / Gold / Dance
2023 Gail Awards / Gold / Moving Image
2021 Webby Awards / Best Use of Earned Media / Honoree
2021 Effie Awards / Marketing Disruptor / Finalist
2020 TikTok Awards / Gold