Hey there.
From Fortune 100s to start-ups, I’ve launched new brands and helped heritage ones find fresh cultural relevance. As a seasoned global creative lead with 15 years of experience, I operate as both player and coach, overseeing projects from concept to execution while staying deeply hands-on throughout the process.
My experience spans a wide range of categories and clients, from global banking and beauty brands to luxury appliances, value mattresses, beer, and beyond.
My work has been recognized by the Art Directors Club, the Shorty Awards, the Gerety Awards, the Harvard Business Review, and even the TikTok Awards, to name a few
Let's chat!
sarahjratinetz@gmail.com
LinkedIn
Experience
Clients
Creative Director
WPP Unite (Built for Unilever)
March 2025 - Present
Creative Director
Forsman & Bodenfors
April 2021 - March 2025
Associate Creative Director
Burns Group (Acquired by Tombras)
February 2017 - March 2021
Senior Art Director
DDB New York
December 2013 - February 2017
Junior Art Director » Art Director
Rosetta (Acquired by SapientRazorfish)
June 2011 – November 2013
Education
Pratt Institute
BFA: Communication Design:
Advertising & Art Direction
Beauty & Personal Care
Unilever
Dove
Vaseline
Nexxus
Aveeno
Nivea
Food & Beverage
Baileys Irish Cream
Pure Leaf Tea
Lipton
Ricola
Labatt
Retail & Commerce
Target
Walmart
Amazon
Fashion
Crocs
Inkbox
Finance, Education & Tourism
Goldman Sachs
Chase Sapphire
Columbia Business School
Downtown Alliance
Home & Technology
Simmons
iRobot
Electrolux
Features & Recognition
Awards
2026 The Effie Awards / Judge
2025 AICP Awards / Judge
2024 The Gerety Awards / Judge
2024 Shorty Awards / Gold / Instagram Partnership
2024 Shorty Awards / Audience Honor / Instagram Partnership
2024 Shorty Awards / Audience Honor / Launch Campaign
2024 New York Festivals / Finalist / Best Use of Influencer
2024 The One Show / Shortlist 3x / Social Media & Interactive
2023 Gerety Awards / Shortlist / Craft Cut: Animation
2023 Gerety Awards / Shortlist / Craft Cut: Music
2023 Shorty Awards / Gold / Music & Dance
2023 Shorty Awards / Gold / Dance
2023 Gail Awards / Gold / Moving Image
2021 Webby Awards / Best Use of Earned Media / Honoree
2021 Effie Awards / Marketing Disruptor / Finalist
2020 TikTok Awards / Gold