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Hey there.

From Fortune 100s to start-ups, I've launched new brands and transformed heritage ones alike. As a seasoned global creative lead, I operate as both player and coach, overseeing every project from concept to execution. 
 
My experience spans a wide array of categories and clients from global banking and luxury appliances to value mattresses and beer. 
 
My work has been recognized by the Art Directors Club, the Shorty Awards, the Gail Awards, the Harvard Business Review, and even the TikTok Awards, to name a few. 
 
I am fueled by an obsession with craft and culture. Being on set is my happy place, but you'll also find me joyfully working on a design challenge behind a giant monitor. 

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Experience
Skills

Creative Director
Forsman & Bodenfors

April 2021 - Present

Clients:

Baileys, Crocs, Goldman Sachs, iRobot, Inkbox,
Downtown Alliance and new business

 

Associate Creative Director

Burns Group (Acquired by Tombras)

February 2017 - March 2021

Clients:

SSB: Simmons Mattresses, Ricola North America,
FIFCO: Labatt and Pura Still, Columbia Business School, Avrio Health and new business

Senior Art Director
DDB New York

December 2013 - February 2017

 

Clients:

Unilever, PepsiCo, J&J and Electrolux Appliances

Junior Art Director » Art Director

Rosetta (Acquired by SapientRazorfish)
June 2011 – November 2013

Clients:

J.P. Morgan Chase: Chase Sapphire, Danone,
NIVEA Brands and new business

Education:

Pratt Institute, Brooklyn, New York
BFA: Communication Design | Art Direction

Minor: Art History

2007-2011

Creative Direction

360 Campaign Development

 

Brand Stewardship &Creative Excellence Practices


Design & Typography Expertise

 

Brand Development, Visual Identities &

Design Systems

 

Brand Activations & Partnerships

 

Content Planning & Creation

 

Production


Broadcast Film & Digital Video


Pre and post production processes


Asset Library Creation & Optimization

 

 

Strategy


Brand Architecture Development

Internal Brand & B2B Strategy

Creative Tools

AI-Driven Content Creation:

Midjourney, Adobe Firefly, DALL-E, Runway ML

Adobe Creative Suite

 

Figma

Features & Recognition

Awards

2024 Shorty Awards / Gold / Instagram Partnership
2024 Shorty Awards / Audience Honor / Instagram Partnership

2024 Shorty Awards / Audience Honor / Launch Campaign
2024 New York Festivals / Finalist / Best Use of Influencer
2024 The One Show / Shortlist 3x / Social Media & Interactive

2023 Gerety Awards / Shortlist / Craft Cut: Animation

2023 Gerety Awards / Shortlist / Craft Cut: Music

2023 Shorty Awards / Gold / Music & Dance
2023 Shorty Awards / Gold / Dance
2023 Gail Awards / Gold / Moving Image

2021 Webby Awards / Best Use of Earned Media / Honoree

2021 Effie Awards / Marketing Disruptor / Finalist
2020 TikTok Awards / Gold 
 

 Thanks for visiting! 👋 

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