Hey there.
From Fortune 100s to start-ups, I've launched new brands and transformed heritage ones alike. As a seasoned global creative lead, I operate as both player and coach, overseeing every project from concept to execution.
My experience spans a wide array of categories and clients from global banking and luxury appliances to value mattresses and beer.
My work has been recognized by the Art Directors Club, the Shorty Awards, the Gail Awards, the Harvard Business Review, and even the TikTok Awards, to name a few.
I am fueled by an obsession with craft and culture. Being on set is my happy place, but you'll also find me joyfully working on a design challenge behind a giant monitor.
Where I've Been
What I Love To Do
Forsman & Bodenfors
Creative Director
April 2021 - Present
Clients:
Baileys, Crocs, Goldman Sachs, iRobot, Inkbox,
Downtown Alliance and new business
Burns Group
Associate Creative Director, Art
February 2017 - March 2021
Clients:
SSB: Simmons Mattresses, Ricola North America,
FIFCO: Labatt and Pura Still, Columbia Business School, Avrio Health and new business
DDB New York
Senior Art Director
December 2013 - February 2017
Clients:
Unilever, PepsiCo, J&J and Electrolux Appliances
Rosetta (now Publicis Sapient)
Junior Art Director » Art Director
June 2011 – November 2013
Clients:
J.P. Morgan Chase: Chase Sapphire, Danone,
NIVEA Brands and new business
Pratt Institute
BFA: Communications Design | Art Direction
2007-2011
Creative Direction
360 Campaign Development and Design
Brand Development, Visual Identities and Guidelines
Brand Activations & Partnerships
Channel Planning + Content Creation
AI Tools and Image Generation
Presentation Design
Production
Broadcast Film & Digital Video
Storyboarding & Motion Graphics
Pre and post production processes
Wardrobe and prop styling
Strategy
Brand Architecture Development
Internal Brand & B2B Strategy
Features & Recognition
Awards
2023 Gerety Awards / Shortlist / Craft Cut: Animation
2023 Gerety Awards / Shortlist / Craft Cut: Music
2023 Shorty Awards / Gold / Music & Dance
2023 Shorty Awards / Gold / Dance
2023 Gail Awards / Gold / Moving Image
2021 Webby Awards / Best Use of Earned Media / Honoree
2021 Effie Awards / Marketing Disruptor / Finalist
2020 TikTok Awards / Gold