Hey there.
From Fortune 100 companies to startups, I've launched new brands and helped heritage ones find fresh cultural relevance.
I'm a global creative leader with 15 years of experience who thrives as both a player and a coach, leading teams from concept to execution.
I've worked across a wide range of categories, from global banking and beauty to luxury appliances, value mattresses, beer, and even temporary tattoos.
My work has been recognized by the Art Directors Club, the Shorty Awards, the Gerety Awards, Harvard Business Review, and even the TikTok Awards.
Let's chat!
sarahjratinetz@gmail.com
LinkedIn
Experience
Clients
Creative Director
WPP: Team Unite (Built for Unilever)
March 2025 - Present
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Creative Director
Forsman & Bodenfors
April 2021 - March 2025
Associate Creative Director
Burns Group (Acquired by Tombras)
February 2017 - March 2021
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Senior Art Director
DDB New York
December 2013 - February 2017
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Junior Art Director » Art Director
Rosetta (Acquired by SapientRazorfish)
June 2011 – November 2013​
Education
Pratt Institute
BFA: Communication Design:
Advertising & Art Direction​
Beauty & Personal Care
Unilever
Dove
Vaseline
Nexxus
Aveeno
Nivea
Food & Beverage
Baileys Irish Cream
Pure Leaf Tea
Lipton
Ricola
Labatt
Retail & Commerce
Target
Walmart
Amazon
Fashion
Crocs
Inkbox
Finance, Education & Tourism
Goldman Sachs
Chase Sapphire
Columbia Business School
Downtown Alliance
Home & Technology
Simmons
iRobot
Electrolux
Features & Recognition
Awards
2026 The Effie Awards / Judge
2025 AICP Awards / Judge
2024 The Gerety Awards / Judge
2024 Shorty Awards / Gold / Instagram Partnership
2024 Shorty Awards / Audience Honor / Instagram Partnership
2024 Shorty Awards / Audience Honor / Launch Campaign
2024 New York Festivals / Finalist / Best Use of Influencer
2024 The One Show / Shortlist 3x / Social Media & Interactive
2023 Gerety Awards / Shortlist / Craft Cut: Animation
2023 Gerety Awards / Shortlist / Craft Cut: Music
2023 Shorty Awards / Gold / Music & Dance
2023 Shorty Awards / Gold / Dance
2023 Gail Awards / Gold / Moving Image
2021 Webby Awards / Best Use of Earned Media / Honoree
2021 Effie Awards / Marketing Disruptor / Finalist
2020 TikTok Awards / Gold