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Hey there.

From Fortune 100s to start-ups, I've launched new brands and transformed heritage ones alike. As a seasoned global creative lead, I operate as both player and coach, overseeing every project from concept to execution. 
My experience spans a wide array of categories and clients from global banking and luxury appliances to value mattresses and beer. 
My work has been recognized by the Art Directors Club, the Shorty Awards, the Gail Awards, the Harvard Business Review, and even the TikTok Awards, to name a few. 
I am fueled by an obsession with craft and culture. Being on set is my happy place, but you'll also find me joyfully working on a design challenge behind a giant monitor. 

Where I've Been
What I Love To Do

Forsman & Bodenfors

Creative Director

April 2021 - Present


Baileys, Crocs, Goldman Sachs, iRobot, Inkbox,
Downtown Alliance and new business


Burns Group

Associate Creative Director, Art

February 2017 - March 2021


SSB: Simmons Mattresses, Ricola North America,
FIFCO: Labatt and Pura Still, Columbia Business School, Avrio Health and new business

DDB New York

Senior Art Director
December 2013 - February 2017



Unilever, PepsiCo, J&J and Electrolux Appliances


Rosetta (now Publicis Sapient)

Junior Art Director » Art Director
June 2011 – November 2013



J.P. Morgan Chase: Chase Sapphire, Danone,
NIVEA Brands and new business


Pratt Institute
BFA: Communications Design
Art Direction


Creative Direction

360 Campaign Development and Design

Brand Development, Visual Identities and Guidelines


Brand Activations & Partnerships

Channel Planning + Content Creation

AI Tools and Image Generation

Presentation Design



Broadcast Film & Digital Video


Storyboarding & Motion Graphics

Pre and post production processes

Wardrobe and prop styling




Brand Architecture Development

Internal Brand & B2B Strategy

Features & Recognition


2024 Shorty Awards / Gold / Instagram Partnership
2024 Shorty Awards / Audience Honor / Instagram Partnership

2024 Shorty Awards / Audience Honor / Launch Campaign
2024 New York Festivals / Finalist / Best Use of Influencer
2024 The One Show / Shortlist 3x / Social Media & Interactive

2023 Gerety Awards / Shortlist / Craft Cut: Animation

2023 Gerety Awards / Shortlist / Craft Cut: Music

2023 Shorty Awards / Gold / Music & Dance
2023 Shorty Awards / Gold / Dance
2023 Gail Awards / Gold / Moving Image

2021 Webby Awards / Best Use of Earned Media / Honoree

2021 Effie Awards / Marketing Disruptor / Finalist
2020 TikTok Awards / Gold 

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