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Charli & Dixie x Simmons 

Partnering with the titans of

TikTok to create a mattress

for entrepreneurs and creators.

ECD: Nicole Lucey

ACDs: Sarah Ratinetz & Tim Glebocki

Account Director: Emily Stern

Executive Producer: Annie Bishop

Production Team: STATE & Justin Leibow

Animation: Kadeem Dick

Press:

People Magazine

Adweek

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Campaign Launch

Inspired by where it all began, their bedrooms, Charli & Dixie partnered with Simmons to create
a mattress for creators. When you're a creator your bed is more than a mattress. It's a springboard. It's a launchpad. It's a stage.

Dream Room Makeover on TikTok

Simmons and Charli & Dixie then launched
a room makeover contest on TikTok (naturally). Charli not included.*

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