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Charli & Dixie x Simmons
Partnering with the titans of
TikTok to create a mattress
for entrepreneurs and creators.
ECD: Nicole Lucey
ACDs: Sarah Ratinetz & Tim Glebocki
Account Director: Emily Stern
Executive Producer: Annie Bishop
Production Team: STATE & Justin Leibow
Animation: Kadeem Dick
Press:
Campaign Launch
Inspired by where it all began, their bedrooms,
Charli & Dixie partnered with Simmons to create
a mattress for creators. When you're a creator
your bed is more than a mattress.
It's a springboard. It's a launchpad. It's a stage.
Dream Room Makeover on TikTok
Simmons and Charli & Dixie then launched
a room makeover contest on TikTok (naturally).
Charli not included.*
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