Serta Simmons Bedding: Simmons
Reinventing a 150-year old
mattress brand for Gen-Z.
ECD: Nicole Lucey
ACDs: Sarah Ratinetz & Tim Glebocki
AD & CW: Jessica Kesner & Arielle Schorr
Logo Design: Rosie O'Regan
Account Director: Hilary Bergman
Head of Production: Alanda Fellows
Photography: Tropico Photo
Animation: Kadeem Dick
Recognition:
2021 Effie Awards / Finalist / Marketing Disruptor
Brand Identity
Starting with a total rebrand.
Brand Campaign
A campaign that solidified Simmons as the
mattress brand that's about more than just sleep.
TikTok Launch
And making Simmons the first ever brand to launch
on TikTok, with a hashtag challenge that has almost
6 BILLION views.
Content Creation
Along with building and growing the brand's social media presence in-house.