Serta Simmons Bedding: Simmons

Reinventing a 150-year old mattress brand for Gen-Z.

ECD: Nicole Lucey

ACDs: Sarah Ratinetz & Tim Glebocki

AD & CW: Jessica Kesner & Arielle Schorr

Logo Design: Rosie O'Regan

Account Director: Hilary Bergman

Head of Production: Alanda Fellows

Photography: Tropico Photo

Animation: Kadeem Dick



2020 TikTok Awards

Brand Identity

Starting with a total rebrand.

Brand Campaign

A campaign that solidified Simmons 

as the mattress brand that's about

more than just sleep.

TikTok Launch

And making Simmons the first ever brand to launch on TikTok, with a hashtag challenge that has almost 6 BILLION views.

Content Creation

Along with building and growing the brand's social media presence in-house. 


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