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Serta Simmons Bedding: Simmons
Reinventing a 150-year old mattress brand for Gen-Z.
ECD: Nicole Lucey
ACDs: Sarah Ratinetz & Tim Glebocki
AD & CW: Jessica Kesner & Arielle Schorr
Logo Design: Rosie O'Regan
Account Director: Hilary Bergman
Head of Production: Alanda Fellows
Photography: Tropico Photo
Animation: Kadeem Dick
Starting with a total rebrand.
A campaign that solidified Simmons
as the mattress brand that's about
more than just sleep.
And making Simmons the first ever brand to launch on TikTok, with a hashtag challenge that has almost 6 BILLION views.
Along with building and growing the brand's social media presence in-house.
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