Serta Simmons Bedding: Simmons
Reinventing a 150-year old mattress brand for Gen-Z.
Starting with a total rebrand.
A campaign that solidified Simmons
as the mattress brand that's about
more than just sleep.
And making Simmons the first ever brand to launch on TikTok, with a hashtag challenge that has almost 6 BILLION views.
Along with building and growing the brand's social media presence in-house.