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Serta Simmons Bedding: Simmons

Helping shoppers feel like
they're trying a Simmons mattress without ever lying
on one.

ECD: Nicole Lucey

ACDs: Sarah Ratinetz & Tim Glebocki

Account Director: Emily Stern

Executive Producer: Annie Bishop

Production Team: STATE & Justin Leibow

Animation: Chris Timmons

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All The Feel-ZZZ

In 2021, Simmons set out to launch their three mattress feels, an anomaly in the budget, mattress-in-a-box category. How could we make shoppers feel like they were lying on a Simmons mattress without actually doing so? By giving them All The Feel-ZZZ way before hitting add to cart.

All The Feel-ZZZ GIF Library

We brought the sensorial feels experience to social
with a custom
All The Feel-ZZZ GIF library that everyone could use to describe their preferred mattress feel.

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Organic & Paid Social

The GIFs even made their way into our organic and paid social strategy.

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