Serta Simmons Bedding: Simmons
Helping shoppers feel like
they're trying a Simmons mattress without ever lying
ECD: Nicole Lucey
ACDs: Sarah Ratinetz & Tim Glebocki
Account Director: Emily Stern
Executive Producer: Annie Bishop
Production Team: STATE & Justin Leibow
Animation: Chris Timmons
All The Feel-ZZZ
In 2021, Simmons set out to launch their three mattress feels, an anomaly in the budget, mattress-in-a-box category. How could we make shoppers feel like they were lying on a Simmons mattress without actually doing so? By giving them All The Feel-ZZZ way before hitting add to cart.
All The Feel-ZZZ GIF Library
We brought the sensorial feels experience to social
with a custom All The Feel-ZZZ GIF library that everyone could use to describe their preferred mattress feel.
Organic & Paid Social
The GIFs even made their way into our organic and paid social strategy.