Transform a neighborhood known
for Wall Street and finance bros into
a destination for world-class dining,
shopping, and culture.
Head of Creative: Matt Creamer
ACD: Sarah Ratinetz
Art Director: Jose Maria Neves
Designer: Brent Bobo
Producer: Laura Peguero
Photographer: Lanna Apisukh
AR Developer: Shadow Factory
We took over New York City with a simple
call to action: Do You. Downtown, bringing
the neighborhood's magic to life.
We created over 100 hyperlocal ads
directing locals and tourists to area gems.
We created five AR filters that brought Downtown NYC
to anyone, anywhere in the world.
The filters also activated a sweepstakes, with the most creative submission winning a trip to NYC.
Partnering with Spotify, we created six playlists
bringing the sounds of Downtown to life.