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Downtown Alliance

Transform a neighborhood known for Wall Street and finance bros into a destination for world-class dining, shopping, and culture.

Head of Creative: Matt Creamer

ACD: Sarah Ratinetz

Art Director: Jose Maria Neves

Designer: Brent Bobo
Producer: Laura Peguero

Photographer: Lanna Apisukh

AR Developer: Shadow Factory

Press:

Campaign US

The Campaign

We took over New York City with a simple call to action: Do You. Downtown, bringing the neighborhood's magic to life.

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Neighborhood Takeover

We created over 100 hyperlocal ads
directing locals and tourists to area gems.

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Augmented Reality

We created five AR filters that brought Downtown NYC to anyone, anywhere in

the world.

 

The filters also activated a sweepstakes, with the most creative submission winning
a trip to NYC. 

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Spotify Partnership

Partnering with Spotify, we created six playlists bringing the sounds of Downtown to life. 

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