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Creating a DTC lifestyle brand for our most beloved four-legged 
family members. 


The launch included the logo, color, typography, outer packaging and the unboxing experience.  

ECD: Nicole Lucey

Lead Designer: Sarah Ratinetz

Copywriter: Whitley Edwards

Account Director: Rixey Moore

Illustrator: Jaz Zalewski

Photography: Linda Pugliese



The Logo

The Process

The Bezzie team was looking for a logo design that
felt more lifestyle brand than pet brand.

The logo is completely hand-drawn for a more playful tone. 
We incorporated a nose-like shape as the dot of
the letter “i”. The dot inspired the letterform counters.
The all lowercase logo was a natural reaction to the friendly nature of the name and the brand overall. 

Bezzie Brand Guidelines

The Final Product

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