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Creating a DTC lifestyle
brand for our most beloved
four-legged family members. 


The launch included the
logo, color, typography,
outer packaging and the
unboxing experience.  

ECD: Nicole Lucey

Lead Designer: Sarah Ratinetz

Copywriter: Whitley Edwards

Account Director: Rixey Moore

Illustrator: Jaz Zalewski



The Logo

The Process

The Bezzie team was looking for a logo design that
felt more lifestyle brand than pet brand. 
The logo is completely hand-drawn for a more playful tone. 

We incorporated a nose-like shape as the dot of

the letter “i”. The dot inspired the letterform counters.
The all lower case logo was a natural reaction to the friendly nature of the name and the brand overall. 

Bezzie Brand Guidelines

The Final Product

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