Creating a DTC lifestyle brand for our most beloved four-legged
The launch included the logo, color, typography, outer packaging and the unboxing experience.
ECD: Nicole Lucey
Lead Designer: Sarah Ratinetz
Copywriter: Whitley Edwards
Account Director: Rixey Moore
Illustrator: Jaz Zalewski
Photography: Linda Pugliese
The Bezzie team was looking for a logo design that
felt more lifestyle brand than pet brand.
The logo is completely hand-drawn for a more playful tone. We incorporated a nose-like shape as the dot of
the letter “i”. The dot inspired the letterform counters.
The all lowercase logo was a natural reaction to the friendly nature of the name and the brand overall.
Bezzie Brand Guidelines
The Final Product