Labatt Blue Light

Creating a digital movement
to drive sales 
by celebrating online mess-ups.

ECD: Sam Arcade

ACDs: Sarah Ratinetz & Tim Glebocki

Account Director: Hilary Bergman

Head of Production: Alanda Fellows

Director & Photographer: Antonio De Lucci

Social Responses

We celebrated #fails, responding to brands and people who publicly #blewit with a coupon for their next Labatt because no one is perfect. 

Barstool Partnership

Barstool did the same on their channels, featuring our campaign as a segment on their Barstool Rundown show. This sparked a long term relationship between the two brands. 

Geo-Targeted Point of Sale

Forget to grab a 6-pack? We geo-targeted customers with a coupon off their next purchase.