Labatt Blue Light
Creating a digital movement
to drive sales by celebrating online mess-ups.
ECD: Sam Arcade
ACDs: Sarah Ratinetz & Tim Glebocki
Account Director: Hilary Bergman
Head of Production: Alanda Fellows
Director & Photographer: Antonio De Lucci
We celebrated #fails, responding to brands and people who publicly #blewit with a coupon for their next Labatt because no one is perfect.
Barstool did the same on their channels, featuring our campaign as a segment on their Barstool Rundown show. This sparked a long term relationship between the two brands.
Geo-Targeted Point of Sale
Forget to grab a 6-pack? We geo-targeted customers with a coupon off their next purchase.