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FIFCO USA: Pura Still
Launching a new
product innovation:
spiked still water.
ECD: Nicole Lucey
ACDs: Sarah Ratinetz & Tim Glebocki
Account Director: Emily Stern
Account Supervisor: Hilary Bergman
Head of Production: Alanda Fellows
Production Partner: Society L.A.
Press:
OLV + TVC
People think of flat drinks as less fun so
we launched a brand campaign introducing
Pura Still as the spiked still water that's Anything but Flat.
Social Content
We created all of the social content in-house.









Brand Development
Along with head-to-toe branding.






Partnerships + Influencers
We even made the cover of Chilled Magazine.

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